Finding Motivated Sellers

It sometimes can be challenging to find motivated sellers as an investor. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.

Thanks to a sagging economy finding motivated sellers is not difficult. Honestly, there isn't. The question is, how do you find them?

Motivated Sellers
A great way to find motivated sellers is online. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. I'm talking about an online presence that the owner controls and has exclusive access to. Essentially, a way for motivated sellers to contact you through a site that you own.

So how should put a solution like this into practice? A timeless web design is where it all starts. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should demonstrate that you've worked out problems for other motivated sellers. Be sure it has compelling copy writing that induces the visitor to want to give you their information. Be sure it has a way for visitors to get their vital property and contact info to you.

Motivated Seller Leads
Start by finding an expert designer to create a website for you or do it yourself. Or you could customize a template that you purchase from templatemonster. If you modify an existing template or construct something from the ground up will take some programming and design skills. Hiring it out will certainly require capital. Time is money and you need to decide what your time is worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have time on your hands and not much money?

Don't forget as many testimonials as you can get. Transfer your offline credibility kit that you use with sellers to your website. Use actual quotes, actual numbers and photos if you have them. You may also want to put some streaming audio testimonials. Happy customers have proven, time and time again, to be the most persuasive part of sales.

Construct convincing sales copy to urge the visitors to complete your forms. It's no secret that Dan Kennedy is a great person to emulate when writing your copy. He's a proven professional when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. Be certain to write your copy with a compelling call to action at the end of each page.

Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor's property details and contact information. This portion requires some database programming that will attach to the fields on the form and store the data.

The last trick is driving traffic to the site. Ads on Yahoo, Google and MSN can be an effective way to do this. This can be done with searching engine optimization and PPC. Once you start receiving traffic you may find that you'll need to tweak your copy. If it turns out that you're not getting as many leads as you would like try having your copy critiqued for improvments. Squeeze pages and landing pages offer a great way to get a great conversion rate.

Real Estate Squeeze Pages
With a quality website and the use of paid listings and strategic SEO you'll be gathering motivated sellers and doing more profitable deals.